What to Look Forward to at ITB Asia 2025

ITB Asia returns to Singapore with three shows under one roof: ITB Asia, MICE Show Asia, and Travel Tech Asia. The 2025 conference theme is “Future Forward: Transforming Travel & Tourism in a Changing World.” Expect three full days of strategic content, high-value meetings, and product discovery for teams that build and operate travel platforms.

Event essentials

ITB Asia will be held at the Sands Expo & Convention Centre, Marina Bay Sands. Exhibition hours run 09:30–18:00 on 15, 16, and 17 October. The venue is directly connected to Bayfront MRT and has on-site food, Wi-Fi, and services for attendees. ITB Asia

How the conference is structured

Content runs across three specialist stages so you can focus your time by objective:

• Knowledge Theatre for strategy, data, and leadership perspectives.
• MICE Show Asia Theatre for meetings and events innovation.
• Travel Tech Asia Theatre for technology, AI, payments, and distribution.

Sessions platform teams should shortlist

• Opening outlook from Tourism Economics on travel to and within APAC, including shifts in source markets and demand signals you can plug into pricing and inventory planning.
• Executive perspective from The Travel Corporation on how travel experiences in Asia are evolving and what that means for product strategy.
• WTTC on APAC growth drivers, plus Collinson x Bloomberg research on customer happiness and loyalty to help align merchandising and retention programs.
• Frasers Hospitality on balancing personalisation and service design with technology in hospitality.

Exhibitor floor: who you will meet

A strong mix of national and city tourism boards, airlines and attractions, hotel groups, and technology providers are on the floor. The official preview highlights include:

• Destinations and DMOs such as Singapore Tourism Board, Visit Finland, Malta Tourism Authority, Sabah Tourism Board, Tourism Authority of Thailand, Seoul Tourism Organisation, visitBerlin, Sarawak Tourism Board, and others.
• Brands, venues, and airlines including Flughafen Berlin Brandenburg (BER), Disney Cruise Line, Mandai Wildlife Reserve, Resorts World Sentosa, Sentosa Development Corporation, Marina Bay Sands, Banyan Group, Best Western, Meliá, and Pan Pacific Hotels Group.
• Travel technology companies showing booking, payment, connectivity, and distribution innovations, such as Trip.com Group, Trip Ninja, Agoda, Go Global Travel, Juniper Travel Technology, Korea Tourism Startup Center, Xendit, SiteMinder, Airalo, DerbySoft, RateHawk, Skyscanner, RESTEL, Holafly, Worldline, and SUNRATE.

Use the Exhibitor List to plan targets by segment and region before you arrive.

Make your meetings count

ITB Asia’s Business Matching platform supports pre-scheduled appointments with AI-driven search filters, integrated chat, and calendar tools, so your team can line up buyer and supplier meetings and still protect time for sessions. Top partners also participate in the Buyers Elite Partner Programme, which prioritises one-to-one meetings with approved recommended buyers through industry associations.

Meet Trip Ninja at the show

Want higher margins and a stronger competitive edge? Visit Level 1, booth T24. See how travel platforms use our solutions to outperform on price and conversion.

‍